Jamie Oliver Kitchen launched internationally in 2019 as a relaxed all-day dining venue. My work involved bringing the ethos of the Kitchen design and translating it into a kids sub-brand.

My inspiration came from a childhood spent outdoors, and the magic of the woodland. The quirky hand-drawn shapes reflect rippled ponds, flowers, ferns, and dandelion seeds. Other shapes were taken from food motifs, such as prawns and tomatoes.

The bright primary colour palette is also used in the main Jamie Oliver Kitchen branding, and translated easily to a kids menu.